LUCY
Welcome,
Most brilliant things don't fail. They're just in the wrong place.
Positioning — for products, for companies, for careers.
Welcome,
Positioning — for products, for companies, for careers.
ake to mana
Building for the market you're trying to capture is part science, part imagination. I do both. As a CMO I've led GTM functions across the technology industry — strategy through to growth — turning complex products and services into propositions your market understands instantly. Because the best product rarely wins; the best-positioned one does.
Explore positioningGrowing a team is a balancing act. Knowing where to look is a maze. Screening and interviewing is exhausting. I shortcut all three: my network runs deep into top technology talent across marketing, creative, strategy and growth — including the people who never appear on the market, because someone already knows them. Tell me what you're searching for.
Explore recruitingWhich companies are hiring. Which ones are actually great to work for. How to get in front of the leaders who do the hiring. I get asked these three questions constantly — because the answers rarely live on a careers page. If you're looking for your next opportunity, or you're an emerging talent, get in touch and I'll pair you with the right people.
Explore career searchingEven the most transparent company can only show you its own numbers. A real benchmark needs everyone's. Submit what you do and what you earn, then see where you land nationally — every entry 100% anonymous. Built for one reason: to make your next negotiation easier.
Open the benchmarkTe rūma ki te matau
The best opportunities are never posted. They're passed across a table. The Right Room seats founders, brand leaders and the C‑suite alongside the creatives, technologists, marketers, growth minds and rangatahi they can't build without. The people who decide what's next, and the people who know what's next.
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Now convening in
I've spent the last decade in the go-to-market engine rooms of high-growth tech — building strategy, running GTM, and standing up high-performing teams. People, products and brands are brilliant, but not if they're placed in the wrong place.
Meet meThe exact Notion documents I use to run positioning and campaigns — free to duplicate into your own workspace. Built the hard way, so you don't have to.
The full system. One narrative spine, written once, cascading into plan, positioning and messaging — plus the ground rules that stop a brief drifting.
Duplicate in Notion →
Where to play and how to win: the focusing statement, the old-world-to-new-world shift, and a single source of truth for every surface message.
Duplicate in Notion →
What we're doing: the segment, the narrative spine, channels and CTA ladder — and the signals that tell you the story actually landed.
Duplicate in Notion →
How we talk about it: the story in four beats, proven-better-new in that order, and a line library where retired lines stay retired.
Duplicate in Notion →Submit your details and view the benchmarks of your industry, as submitted by others. Everything remains 100% anonymous.
Submit now
Your buyers see forty products claiming the same three things. When everything sounds alike, they don't choose the best one — they choose the one they understood fastest. That's not a marketing problem. It's a positioning problem.
Positioning is deciding what you're the answer to: which customers, against which alternatives, for which value. Get it right and everything downstream gets easier — messaging writes itself, marketing stops guessing, sales stops discounting. Get it wrong and every team tells a different story about the same product.
I like to take complex products and services and make them instantly legible to the market they're chasing.
The best product rarely wins; the best-positioned, well distributed one does.← Back Access my templates
Odds are you'll be hiring within six months. And odds are the mainstream platforms will serve you what they serve everyone: generic candidates — no recommendation attached, none of the AI fluency you're actually after.
Ask me instead. I keep a pool of exceptional people quietly waiting for the right match — vetted by me personally, advised to train fluent in AI operating systems, and already carrying the soft skills you can't teach. I don't introduce just anyone.
Send me a message and we'll start opening the conversation, and the doors, to the right room.
← Back Start a searchYou're here because you're good at what you do — and getting curious about what's next. Maybe you're experienced. Maybe you're emerging. Either way, the instinct is the same: your next role should match your trajectory, not just your CV.
I believe when things are right, they work. So that's the job: landing talented people in opportunities that fit — putting you in the right rooms, with the right people, to cultivate what's next rather than wait for it.
Reach out — conversations like this are how doors start opening.
← Back Get in touchEven the most transparent company can only show you its own numbers. A real benchmark needs everyone's. Submit what you do and what you earn, then see where you land nationally — every entry 100% anonymous.
Built for one reason: to make your next negotiation easier.
Figures as entered — mostly NZD, circa 2022.